Capital Campaign Consulting & Management
Capital campaigns are an effort to raise the necessary funding for specific initiatives over a defined period of years that can not be funded through the annual operating budget. These efforts are typically for building, renovations and/or debt reduction.
Feasibility (Pre-Campaign) Studies
A feasibility study determines the church's capacity to conduct a campaign. It also provides critical information to shape and mold the campaign strategy.
Stewardship is about being grateful, responsible stewards of the gifts we receive from God. Our stewardship program creates joy and passion throughout your faith community for membership, ministry and mission, which in turn creates a greater sense of generosity.
The church assessment focuses on: vision/mission, ministries, operations, leadership, communications and fundraising. In some cases this is a good first step to vision for a campaign.
What is a Capital Campaign?
A capital campaign is a carefully organized fundraising effort. It is generally directed by church volunteers and staff, as well as supported by an outside professional consultant. It differs from regular weekly or annual giving primarily in two ways:
The campaign’s purpose is to raise funds for specific needs that the yearly operating budget cannot support. This often includes large goals such as: new construction, renovation or maintenance on the church facilities, debt reduction and/or providing support for new programs and ministries.
When members make financial contributions or gifts to the capital campaign they are often made through multiple year pledges in order to secure larger gifts than may be possible through a one-time commitment. Another benefit of receiving pledges is it assists the church leadership in budgeting for a project and knowing what type of financial support will be available in the coming years.
Is My Church Ready for a Capital Campaign?
Prior to moving forward with a capital campaign, most churches begin with a feasibility study to determine if the project or goals they are attempting to achieve are attainable. The purpose of the feasibility study is to measure the readiness of a church to conduct a capital campaign by assessing the following factors: awareness of the leadership’s plan for the future, the importance of that plan, strengths of the church, areas of concern, available volunteer support for a fundraising effort and financial capability. The study results achieve more than the assessment of readiness and a dollar goal. It also provides the fundamental information needed to move forward.
What is a Feasibility Study?
A feasibility or planning study is the first and most important step your church will take in planning a successful capital campaign. This study includes an assessment of your vision, goals and timeline as well as volunteer leadership and financial capacity.
Ultimately a feasibility study will help answer these questions: Will your vision come to fruition? Are members willing to support this big of a project? Can we execute a capital campaign?
Choosing the right counsel for your feasibility study is an important first step in the viability of your project. They will help you position your organization for a successful fundraising venture.
Here are a few other reasons a feasibility study is critical to the success of realizing your vision:
PROVIDES A REALITY CHECK - By testing the waters with your members, you can garner important information that can change the scope, size or direction of your vision. Feasibility studies often provide critical feedback that adds real value to your plans.
DETERMINES MEMBERS' INTEREST - You may have a great project, but if it doesn't pique the interest of your members you'll need to adjust your plans. It's better to assess their interest early than deal with a lackluster response once all plans have been finalized.
UNCOVERS CONCERNS EARLY - Beyond donor interest, feasibility studies often uncover concerns within your church or vision. Discovering this early allows time to adjust or prepare an effective response so your project doesn't get derailed.
DISCOVERY of VOLUNTEER LEADERSHIP - Feasibility studies often identify enthusiastic stakeholders with an interest and capacity for leading a campaign for your church.
INITIATES THE CULTIVATION PROCESS - Your donors will most likely learn more about the campaign vision during the feasibility study which makes it the first step in cultivating these donors for giving.
ASSESSES INTERNAL CAPACITY - A capital campaign can add a significant additional workload to already over-worked volunteers and staff. A feasibility study will assess your internal capacity and skill sets and make recommendations for how an outside consultant can assist and where that help is needed.
We believe that adding a consultant to your team should increase your internal capacity, not hinder it. We partner with each of our clients and serve as an extension of their team to ensure that they have the tools they need to succeed! RCH CAPITAL CAMPAIGN
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